Case Studies
Warehouse Ponchos at the Oxegen Music Festival, Dublin
Case Studies
Warehouse Ponchos at the Oxegen Music Festival, Dublin
Challenge
During the Oxegen Music Festival, held at the Punchestown Racecourse in Dublin, Warehouse aimed to distribute over 20,000 ponchos to festival attendees, providing practical value while enhancing brand visibility.
Warehouse needed a team of promotional staff to distribute the ponchos and engage with festival-goers effectively.
Solution
Astute Staffing was tasked with providing the Brand Ambassadors for Warehouse’s promotional activity.
Our aim was to put together a team that could efficiently distribute the ponchos, while maintaining a high level of interaction with festival attendees.
Team
Our team consisted of three Astute Staffing Brand Ambassadors, including Events Manager Gareth, who were chosen for their ability to effectively distribute the ponchos and interact with festival-goers, whilst upholding the Warehouse brand.
Execution
Our Brand Ambassadors distributed Warehouse ponchos to festival-goers at the Oxegen Music Festival over two days.
They successfully handed out over 20,000 ponchos, while creating a positive and memorable brand experience for attendees.
Results
The team distributed over 20,000 ponchos over two days, indicating a highly effective promotional activity for Warehouse.
Impact
Astute Staffing’s Brand Ambassadors played a significant role in Warehouse’s promotional activity at the Oxegen Music Festival, effectively distributing ponchos and engaging with festival-goers.
Their efforts contributed to a successful and engaging promotional event for Warehouse.
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