Case Studies
Matalan Store Launch, Newtownards – Christmas Season
Case Studies
Matalan Store Launch, Newtownards – Christmas Season
Challenge
Matalan was set to open a new store in Newtownards in November, just in time for the Christmas shopping season.
The objective was to generate buzz around the store launch, attract potential customers, and create a memorable shopping experience.
Matalan needed a team of promotional models who could effectively represent their brand and engage with the public.
Solution
Astute Staffing was enlisted to provide staffing support for Matalan’s store launch.
We were tasked with providing promotional models who could engage with the public and create an exciting atmosphere around the store launch.
Team
We selected three of our best promotional models, Zara, Julia, and Tara, for this task.
They were thoroughly briefed on Matalan’s brand values, the unique selling points of their product range, and the goals for the store launch.
Execution
Over the course of 15 staffing days, our team hit the streets of Newtownards, engaging with the public and promoting the new Matalan store.
Our promotional models were not just welcoming and approachable, but they were also knowledgeable about Matalan’s offerings, effectively driving interest in the store.
Results
Our team managed to create approximately 20,000 interactions, connecting Matalan with potential customers.
Through these interactions, we were able to generate buzz around the store launch, provide information about Matalan’s offerings, and create a memorable shopping experience for the public.
Impact
Astute Staffing’s team successfully represented Matalan at their new store launch in Newtownards.
By understanding the brand’s values and offerings, we were able to engage effectively with the public, creating a significant number of interactions and contributing to the buzz and success of the store launch.
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