Case Studies
Kleenex “Feel Me I’m Gorgeous” Campaign
Case Studies
Kleenex “Feel Me I’m Gorgeous” Campaign
Challenge
Kleenex introduced their new Ultra Soft tissue and aimed to deliver the product’s key messages, revolving around the theme “Feel Me I’m Gorgeous,” to their target audience of females aged 30 and up.
The campaign required a massive sampling activity to effectively highlight the product’s luxury and softness.
Solution
Astute Staffing stepped up to the challenge and undertook the task of executing a large-scale sampling activity.
Our goal was to engage the target demographic effectively, ensuring they not only received a sample but also understood the luxurious and soft nature of the new Kleenex Ultra Soft tissue.
Team
Astute Staffing fielded a team of 8 dedicated staff members who were trained to effectively communicate the key messages of the campaign to the target audience.
Execution
Our promotional staff hit the ground running, distributing a whopping 32,000 samples of the new Kleenex Ultra Soft tissue while engaging with the audience to communicate the product’s unique selling points, aligning with the “Feel Me I’m Gorgeous” theme.
Results
Over 64 staffing days, our team effectively distributed 32,000 samples to the target audience.
The campaign successfully reached the desired demographic, leaving a lasting impression of the brand and its luxurious new product.
Impact
Astute Staffing’s professional and engaging promotional staff played a key role in the successful execution of Kleenex’s sampling campaign.
The staff effectively conveyed the product’s luxury and softness, resulting in a memorable brand experience for the target audience.
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