Case Studies
Kleenex Anti-Viral Campaign, Dublin
Case Studies
Kleenex Anti-Viral Campaign, Dublin
Challenge
Kleenex planned a promotional activity in Dublin to advertise their anti-viral tissues, featuring a superhero character – “Antiviral Man”.
The campaign involved distributing anti-viral pocket packs and coupon leaflets to commuters, along with delivering key brand messages.
Kleenex required a team of promotional staff to portray the superhero, distribute the items, and engage with the public.
Solution
Astute Staffing was selected to provide the Brand Ambassadors for Kleenex’s promotional activity.
Our objective was to assemble a team that could effectively personify the “Antiviral Man”, distribute the pocket packs and leaflets, and deliver Kleenex’s key brand messages.
Team
Our team consisted of 10 Astute Staffing Brand Ambassadors, chosen for their ability to engage with the public, portray the “Antiviral Man” superhero, and effectively deliver Kleenex’s brand messages.
Execution
Our Brand Ambassadors, dressed as “Antiviral Man”, distributed anti-viral pocket packs and coupon leaflets to commuters in Dublin.
They successfully communicated key brand messages, and created an engaging and memorable experience for the public.
Results
Over the course of 40 staffing days, our team distributed 60,000 samples.
The high level of engagement and distribution indicates a successful promotional activity for Kleenex.
Impact
Astute Staffing’s Brand Ambassadors effectively carried out Kleenex’s promotional activity in Dublin, engaging with the public, distributing samples, and delivering key brand messages.
Our team’s efforts contributed to a successful and engaging campaign for Kleenex.
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