Case Studies
Dorothy Perkins’ 20% Off Sale Event, UK
Case Studies
Dorothy Perkins’ 20% Off Sale Event, UK
Challenge
Dorothy Perkins was planning a 20% off sale event across its stores and wanted to create an engaging and memorable shopping experience for its customers.
The event also included a free prize draw offering a chance to win £100 worth of Arcadia vouchers.
Dorothy Perkins needed a team of promotional staff to welcome customers, distribute leaflets, serve complimentary champagne, and encourage participation in the prize draw.
Solution
Astute Staffing was chosen to provide the promotional staff for Dorothy Perkins’s sale event.
Our aim was to assemble a team that could not only effectively represent Dorothy Perkins’s brand but also create an engaging and memorable shopping experience for customers.
Team
Our team consisted of handsome Astute Recruits, chosen for their charisma, hospitality skills, and ability to create an engaging shopping experience.
Execution
During the event, our team welcomed customers with a complimentary glass of champagne, adding a touch of luxury to their shopping experience.
They also distributed 8,000 leaflets about the sale and the prize draw, effectively promoting both the discount and the chance to win Arcadia vouchers.
Results
While specific conversion data isn’t available, the event was a success, with 1,000 glasses of champagne served and 8,000 leaflets distributed.
Our team’s efforts undoubtedly contributed to creating an engaging and memorable shopping experience, enhancing DP’s customer relations and brand image.
Impact
Astute Staffing’s team effectively contributed to the success of Dorothy Perkins’s 20% off sale event.
By creating an engaging and memorable shopping experience, our team helped enhance Dorothy Perkins’s customer relations and brand image.
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