Case Studies
British Heart Foundation’s Health Tour, Northern Ireland
Case Studies
British Heart Foundation’s Health Tour, Northern Ireland
Challenge
During the summer, the British Heart Foundation (BHF) planned a tour across Northern Ireland, visiting shopping centres, supermarkets, and workplaces.
The goal was to provide free support and guidance to help people look after their hearts. BHF needed a team of brand ambassadors who could effectively represent their mission and engage with the public.
Solution
Astute Staffing partnered with BHF to provide staffing support for this health tour.
Our role was to facilitate BHF’s mission of heart health education with approachable and knowledgeable brand ambassadors.
Team
We assigned two of our best brand ambassadors to this vital task.
They were thoroughly briefed about the British Heart Foundation’s mission, the importance of heart health, and the goals of the tour.
Execution
During the 140-day tour, our brand ambassadors effectively engaged with the public across various locations, offering support and guidance on heart health.
Their approachability and knowledge made them excellent representatives of the British Heart Foundation’s mission.
Results
Our team successfully conducted approximately 11,000 heart health assessments, creating a significant impact on public awareness and understanding of heart health.
These interactions provided valuable health support and guidance to many, potentially improving their heart health and quality of life.
Impact
Astute Staffing’s brand ambassadors successfully supported the British Heart Foundation’s health tour in Northern Ireland.
By effectively engaging with the public and providing valuable heart health assessments, we contributed to the British Heart Foundation’s mission of improving heart health awareness and prevention.
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