Case Studies
ASDA Promotions, Ireland
Case Studies
ASDA Promotions, Ireland
Challenge
In 2012, ASDA planned a series of in-store promotional activities across Ireland. The goal was to enhance customer engagement, increase brand visibility, and ultimately, boost sales. They needed a team of professional brand ambassadors and photographers who could represent their brand and create memorable experiences for their customers.
Solution
Astute Staffing proudly collaborated with ASDA to provide the staffing solution for their in-store promotions.
Our role was to support ASDA’s promotional activities with enthusiastic brand ambassadors and skilled photographers.
Team
We deployed a talented team of eight dedicated professionals, consisting of brand ambassadors and photographers, well-briefed on ASDA’s brand values and the objectives of the promotional activities.
Execution
During the 16-day campaign across eight ASDA stores, our team effectively engaged with customers, promoting ASDA’s brand and products.
The brand ambassadors interacted with customers, while our photographers captured the lively atmosphere and memorable moments.
Results
Our team successfully created approximately 2,000 customer interactions, enhancing ASDA’s customer engagement and brand visibility.
Importantly, we brought smiles to the faces of 640 dads, making their shopping experiences at ASDA more memorable and enjoyable.
Impact
Astute Staffing’s team successfully supported ASDA’s in-store promotional activities across Ireland in 2012.
By effectively engaging with customers and capturing the vibrant atmosphere in-store, we contributed to enhancing ASDA’s brand visibility and customer satisfaction.
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