Case Studies
Adidas “For All” Clothing Range Launch, Ireland
Case Studies
Adidas “For All” Clothing Range Launch, Ireland
Challenge
Adidas was launching a new clothing range, “For All”, for women across various sports stores in Ireland.
The goal was to create a buzz around the new range, engage potential customers, and ultimately increase sales.
Adidas needed a team of premium brand ambassadors and IT-assisted field reporting to ensure effective launch execution and data collection.
Solution
Astute Staffing was brought on board to provide staffing support for Adidas’ new range launch.
Our task was to supply premium brand ambassadors who could effectively represent Adidas and engage with customers, in addition to facilitating IT-assisted field reporting.
Team
We assembled a team of 20 dedicated premium brand ambassadors, well-versed with Adidas’ brand values and the unique selling points of the “For All” range.
Our IT-assisted field reporting team was also briefed on the specific data collection requirements for the campaign.
Execution
During the 37-day campaign across ten sports stores, our brand ambassadors successfully interacted with customers, promoting the Adidas “For All” range.
Concurrently, our IT-assisted field reporting team collected and analysed data from the campaign, providing valuable insights for Adidas.
Results
Our team successfully created approximately 8,000 customer interactions, enhancing Adidas’ customer engagement and brand visibility.
Importantly, the data collected by our field reporting team offered valuable insights to Adidas about customer response to the new range, contributing to strategic decisions for future marketing efforts.
Impact
Astute Staffing’s team successfully supported Adidas’ “For All” range launch across Ireland.
By effectively engaging with customers and facilitating valuable data collection, we contributed to enhancing Adidas’ brand visibility and customer engagement.
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