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Kleenex "Feel Me I'm Gorgeous"

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Kleenex "Feel Me I'm Gorgeous"
7 June 2010
Kleenex Ultra Soft

Astute Staffing was involved in a massive sampling activity of the new Ultra Soft tissue to target audience (30 plus females) delivering key messages around the theme "Feel Me I’m Gorgeous" to reflect the luxury and softness of tissue.

The Astute Brand Ambassadors sampled envelope packs containing 3x tissues, which are part of a 2 million circa to be distributed nationwide!!

In addition to coincide with the activity, there was also an activity running at 300 hair salons around the UK. This involved siting counter top units with sample packs in each of the chosen Salons.

Results

  • 8 Staff
  • 32,000 Samples
  • 64 Staffing days

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Astute Staffng provide Promotional and Events Staff throughout Northern Ireland and the Republic of Ireland
including Belfast, Dublin, Londonderry, Cork, Galway, Armagh, Limerick, Newry, Sligo and Waterford