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Astute Recruits support the launch of a new clothing range Adidas “For All”

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Astute Recruits support the launch of a new clothing range Adidas “For All”
2 January 2012
Adidas 2012

Overview

Astute Recruits supported the launch of a new clothing range “For All” for women in various Sports Stores across Ireland.

Consumers were actively approached and made aware of the Gift with Purchase and the Free Prize Draw mechanic. Our Brand Ambassadors were able to consult with the consumers and help identify what style from the Adidas Range would suit each of their individual needs. Once consumers had purchased the Adidas products their details we’re captured on a PDA and information was recorded for on-going marketing with Adidas. Consumers were then given a free Adidas goody bag with their purchase leaving consumers with a positive experience and loyalty towards the Adidas brand.

Services Used

  • Premium Brand Ambassadors
  • IT Assisted Field reporting

Results

  • 10 stores
  • 20 Brand Ambassadors
  • 8000 Interactions
  • 37 Staffing Days

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Astute Staffng provide Promotional and Events Staff throughout Northern Ireland and the Republic of Ireland
including Belfast, Dublin, Londonderry, Cork, Galway, Armagh, Limerick, Newry, Sligo and Waterford